At Ice Fishing Demo, we are fully committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, register an account, or play Ice Fishing Demo (including free demo mode and real-money sessions).
We operate in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the requirements of the UK Gambling Commission.
Last updated: March 2026
Who We Are
Ice Fishing Demo is the official platform dedicated to Evolution’s exciting live game show. We act as the data controller for the personal data we process through this website and related services.
Information We Collect
We may collect the following types of personal data:
- Identity and Contact Data: Name, date of birth, email address, phone number, postal address.
- Account and Gaming Data: Username, password, betting history, game session details, and interaction with the money wheel and bonus rounds in Ice Fishing Demo.
- Technical and Usage Data: IP address, browser type, device information, cookies, and website usage analytics.
- Verification Data: Documents required for age, identity, and anti-money laundering checks (such as passport or driving licence).
- Communication Data: Messages sent via live chat, customer support tickets, or emails.
We only collect data that is necessary to provide you with a safe, fair, and enjoyable experience playing Ice Fishing Demo.
How We Use Your Personal Data
We use your data for the following lawful purposes:
- To create and manage your account so you can access Ice Fishing Demo play.
- To verify your age (must be 18+) and comply with gambling regulations.
- To process deposits, withdrawals, and gaming transactions.
- To deliver the live game show experience, including real-time interaction with hosts.
- To improve our services, personalise your experience, and analyse how players enjoy Ice Fishing Demo.
- To send important account notifications and (with your consent) marketing communications.
- To prevent fraud, money laundering, and problem gambling.
Legal Basis for Processing
We process your personal data on the following legal grounds:
- Performance of a contract (when you register and play).
- Legal and regulatory obligations (UK Gambling Commission rules, anti-money laundering laws).
- Legitimate interests (improving our services and ensuring platform security).
- Your explicit consent (for marketing or optional cookies).
Sharing Your Data
We may share your personal data with:
- Evolution Gaming (the game provider) for the operation of Ice Fishing Demo.
- Payment service providers and banks.
- Identity verification and fraud prevention agencies.
- Regulatory authorities (such as the UK Gambling Commission) when legally required.
- Professional advisers and service providers who help us run the platform (under strict confidentiality agreements).
We never sell your personal data to third parties.
Data Security
We use industry-standard security measures including encryption, firewalls, and secure servers to protect your information. Access to your data is strictly limited to authorised personnel who need it to perform their duties.
How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfil the purposes outlined above or as required by law. Gaming and financial records are typically kept for at least 5–6 years to comply with regulatory obligations.
Your Rights Under UK GDPR
You have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data (subject to legal obligations).
- Object to or restrict certain processing.
- Withdraw consent at any time (where consent is the legal basis).
- Data portability in certain cases.
To exercise any of these rights, please contact us using the details below.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience while playing Ice Fishing Demo. You can manage your cookie preferences through our cookie banner or browser settings. For full details, please see our Cookie Policy.
International Data Transfers
Any transfers of your data outside the UK are protected by appropriate safeguards in line with UK GDPR requirements.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review it periodically.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact our Data Protection Officer at: privacy@icefishingdemo.com
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe we have not handled your data correctly.
By using Ice Fishing Demo, you confirm that you have read and understood this Privacy Policy.
Thank you for trusting us with your data. We are committed to providing a transparent, secure, and enjoyable arctic adventure every time you spin the wheel in Ice Fishing Demo.